Voice search SEO

Voice search SEO

Jan 9

Voice search SEO

Analysts predict voice search engine optimization (SEO) will have a massive impact on digital marketing in 2019 and beyond. As voice assistants like Siri, Google Assistant, and Alexa become more common and more intelligent, consumers begin to rely on them more.

Voice search SEO applies many of the same principles as traditional SEO. However, you’ll want to pay attention to a few key differences.

Like traditional SEO, voice search optimizes a website for specific keywords and user intents. For example, if someone asks their voice assistant, “what are the best roofs,” they’re looking for content that answers that question and provides evidence for why a specific roof is the best choice.

Unlike traditional SEO, however, a voice assistant pulls an answer from the first page of search results and repeats it to the user. It doesn’t provide a person with a list of search results, which would allow them to choose which site to visit. Instead, they reference featured snippets, which appear at the top of search results in position zero.

How can I get ahead of this trend?

  • Get started now: More than one billion voice searches take place each month already, which means your business can start benefiting from voice SEO even now. Plus, you can surpass competitors in the online marketplace by becoming an early adopter of voice search optimization.
  • Focus on conversational keywords: Conversational keywords capture how people speak, rather than how they type. A user researching roofs wouldn’t say, “best roofs,” they’d ask their assistant, “what are the best roofs?”

Optimizing your site for voice search will allow you to reach more customers looking for your products or services.

Featured snippets are powerful. When they appear in search results, they can reduce the click-through-rate (CTR) of the first search result by eight percent. If your business earns the featured snippet, that’s an immense benefit and one that becomes even more apparent with voice search.

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