The most important SEO changes to be aware for 2017
And while keeping up with trends is essential in an industry that changes all the time, these lists make it difficult to sort through the noise and figure out what’s really important.
So in this article, we’ve kept in simple. Here are the 3 biggest changes you can expect this year:
1. An increased presence of rich answers
For search engines like Google, the primary goal has always been to make it as easy as possible for their users to find the information they want. One of the ways they accomplish this is with rich answers, or featured blocks of information directly in search results.
For example, if you searched “what is an infographic.”
These blocks of information provide users with the information they want before they even click through to a result. That being said, pages that are featured in rich answers have much higher clickthrough rates than regular results.
This means that getting your pages featured in rich answers could have a serious impact on your clickthrough rates and traffic – and strategies for making that happen are sure to be an important goal for SEOs in 2017.
2. Advancements in semantic search
Another way search engines are changing their algorithms to suit their users’ needs is with the development of semantic search.
This process allows search engines to deliver results based not only on keywords, but also on the intent and contextual meaning of a user’s search.
Basically, Google wants to provide users with exactly what they’re looking for – not just pages that repeatedly include the keywords they search.
Keywords will continue to be an important part of SEO and digital marketing as a whole. But as a marketer, your goal should be to determine the intent behind those keywords and use your pages to provide the content your potential customers want.
3. The switch to Google’s mobile-first index
Google has been emphasizing the importance of mobile-friendliness since 2015, but their switch to a mobile-first index will ultimately have a much bigger impact on search results than anything we’ve seen before.
For the first time, they’ll begin evaluating and indexing all pages from a mobile user’s perspective. And if your site is difficult to navigate on a smartphone, it will affect your rankings – even on desktop computers.
This means that not having a mobile-friendly site could have a significant impact on your overall digital marketing success. So if you haven’t yet made the switch to responsive design, 2017 is the year to make it happen.
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