The Cheapest CPC Ad Networks
If you’re not fully up to speed on “traffic arbitrage” strategies, I want to give you a lightning fast primer. Nothing too painful. Just a quick wax and rip touch up job. My objective is to give you a heads up on where to buy some of the cheapest ads (i.e. low CPC bids). But we’ll jabber on a bit about arbitrage and let you know why you might want to try it too.
In fact, let’s get that out of the way first. Then we’ll get you into our list of 9 new networks for low CPC costs.
What is online traffic arbitrage in 30 seconds or less?
Wax on, wax off. Here’s a simple version.
You buy low and sell high – at the same time. In the online ad world, the pros who pull this off have a simple formula:
My total ad earnings from paid traffic > My total ad spend
Traffic arbitragers pay for cheap ads. And then they get those visitors to click on higher CPC ads on their own site.
Understanding the basic concept is easy. The harder part is making sure that you actually make it work. That means figuring out a way to earn more than you spend in ads.
How do we find the cheapest CPC ads?
The low priced CPC ads that you buy create the gap. It’s the source of the opportunity for you.
A little perspective here. If you’re selling a product or service, you need to make sure your ads are effective. They have to convert or you lose money. Of course.
In ad networks with good conversion rates, and lots of active buyers, the CPC bids get driven up by all the competition.
If the traffic converts, advertisers are going to be there. In an arbitrage scenario, we just want transitional traffic. Generally, we want them on our sites long enough for them to click our own ads.
To do that, we aren’t going to be able to pay high CPC bids on the most competitive networks.
Side note: If they do happen to convert into your other marketing and sales channels, we’re not going to turn them away.
So that’s the basis for why we’re talking about cheap CPC ad clicks today.
We need to find networks that give us opportunities to drive paid traffic back to our site with ads at sharply discounted rates.
Here Are 9 Ad Networks With Lower CPC Ad Costs (That aren’t bots)
- Facebook (mobile)
Check Self-Serve Advertising Platform
The Traffic Marketplace for Web Marketers
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