The 4 Experiences Shoppers Want
+ Curated Experience: 33 percent of consumers state that they want a personal shopper for everything from groceries to clothing, and they want it delivered to their house. Therefore, the delivery process is critical to keeping these shoppers happy.
+ Connected Experience: 24 percent of consumers state they’re on channels and devices and expect to interact with a brand whenever, wherever and however they want, so it’s imperative that retailers create regular touchpoints on multiple channels that engage the consumer and encourage them to interact with a brand.
+ Active Experience: 22 percent of consumers state they love when a retailer sponsors workout classes, so they can try the product before they buy it. Retailers selling active gear will want to provide a way for consumers to truly try before they buy.
+ Luxury Experience: 27 percent of consumers say they love when a retailer calls them by name as they enter a site and sends them freebies on their birthday. Brands will want to invest in personalization technology to recognize and reward high-value customers.
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