SEO Trends to Watch Out for in 2017
The internet is so much faster than it was just a few more years ago. This drastic increase in speeds is one of the reasons behind the rise in videos. Video advertising is on the rise, as is vlogging and videos embedded within webpages. Search engines are looking for videos. If you choose to use them, make sure the quality is good, and they are relevant for your site.
People are viewing websites on their mobile phones more and more. Google has developed their Accelerated Mobile Pages Project (AMP), which introduces a new standard for mobile web content. Video doesn’t just need to look good on a smaller screen; your site also needs to work well, and offer customers the same fantastic user experience as the PC versions. If you study an online MBA from The University of Maryland you’ll already be an expert in mobile usage for business.
Snippets, or rich data, are information that can directly answer a search question and be displayed on Google, with a link to your site, as the answer to a question. For example, show stock levels and prices of products, and these will show up in the search results. Rich snippets have been around for a while; even Pinterest now prominently features rich pins. But with Google constantly adding to the list of information it looks for and includes, they are becoming more widely used as we move into 2017.
Voice search is increasing in popularity, as AI systems become better. Gone are the days when voice recognition software struggled to understand different accents. It’s now much easier to use, and much more effective. When searching with text, we might just type the words we want; with voice search it’s much more likely to be phrased as a question.
Blogging is massive. There are so many blogs out there, with some people managing to make a full-time income from their blogs. These bloggers build very loyal followings. Their influence matters, people listen to them. If you want your product to be found, get a blogger to recommend it.
Up to 40% of users will leave your site if it takes more than 3 seconds to load. We live in an impatient world, if it isn’t instant, it’s too slow. Speed is said to be a big factor when it comes to determining your Google page rank.
If you run your own business, or are thinking about starting up, an online masters in business administration could help you stay on top of any business strategies, to help you make yours a success.
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