PPC ads help ensure that you appear at the top in Google

PPC ads help ensure that you appear at the top in Google

PPC ads help ensure that you appear at the top in Google

Mar 30

PPC ads help ensure that you appear at the top in Google

Google breaks search queries into three categories:

  • Navigational search queries
  • Transactional search queries
  • Informational search queries

As you’re getting started with your search engine optimization (SEO) campaign, it’s critical that you know these different types of search queries and learn how you can rank for them.

In this post we’ll cover the different types of searches and tell you how you can rank for them. Keep reading to learn more about types of searches on Google and subscribe to Revenue Weekly to stay up to date on the latest SEO information!

1. Navigational search queries
The first type of search query we’ll look at is navigational search queries. This search query is known as the “Go” search query because when people conduct a navigational search query they’re looking for a specific website.
For example, if someone wants to visit Target’s website, they type “Target” into a search engine instead of typing the URL into their browser.

Navigational search queries have an apparent search intent. The user is looking for a specific business’s website by typing the brand name into the search bar. It’s known as the “Go” search query because people want to go to a specific website.

Can I target navigational search queries?
Navigational search queries are the only types of search queries you can’t target. It’s difficult to optimize for these search queries unless you own the website the user wants. You can’t rank organically in your competition’s navigational search queries to try and drive traffic to your business over them.
How can I optimize for navigational search queries?

You may not be able to target navigational search queries specifically, but you can optimize for your navigational search query. Navigational queries are one of the types of searches on Google where your business should appear at the top of the search results.

Start by searching for your company on a search engine.
If your business appears at the top of the search results, you’re good to go!

In cases where you’re not at the top, you may need to optimize your site to ensure Google finds relevant information about your business.

Make sure your website contains information like your:

  • Brand name
  • Services
  • Products
  • Location

This business-specific information should help optimize your site so you appear higher for your navigational search queries.

Additionally, you can run a sponsored ad, known as pay-per-click (PPC) ads, for your navigational search queries. PPC ads help ensure that you appear at the top of your brand’s navigational search query results.

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