Social Media Marketing

Case Study

Social Media Marketing

Social Media Marketing

CASE STUDY: Travel Agency
Throughout parts of 2014 and all of 2015, MANBIZ ISP has provided Eurokosmos Travel Agency with a new responsive designed website and a custom, enhanced social media management plan. Read about what we did below.

Our objectives for Eurokosmos Travel Agency
The objectives of this custom social media plan are to raise awareness and drive traffic and increase conversions via social media channels.

Our goals are to capture the attention of the Eurokosmos Travel Agency target audience through increased social engagement and interactivity with the Eurokosmos Travel Agency target market and, ultimately, to directly and indirectly increase sales.

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Testimonial

MANBIZ is a collaborative web design agency which helps you get deeper understanding of your business

Eurokosmos Travel Agency

We are really encouraged by the upward trend in our online marketing, MANBIZ went beyond our expectations

Case Study: Eurokosmos Travel Agency

Responsive Website Design and Development

We were ready for the challenge and had our team of interactive experts rethink the entire approach to structure, interface
and core technologies used on their website in the past.


  • Before-Completely Website Redesign
    After-Completely Website Redesign
    Before Completely Website Redesign After
  • Before-Responsive web design (RWD)
    After-Responsive web design (RWD)
    After Responsive web design (RWD) After

Social Media Marketing Plan and Results

The objectives of this custom social media plan are to raise awareness and drive traffic and increase conversions via social media channels.

monitoring and management

FACEBOOK

Facebook Strategy & Tactics
Below are the strategies and tactics used to help promote Eurokosmos Travel Agency on Facebook.

> Duration: One month (01/04/16- 01/05/16)
> Monitoring the page ~3 times/day
> Creation of daily social media content (5 posts/week)
> Monthly Facebook analysis, report and executive summary
FACEBOOK
Facebook Stats/Growth from 4 April, 2016 to 1st May, 2016 > 1.940 new Likes -> + 4.079 % > 20,740 Post Engagement -> + 1.059 % > 129.499 Reach -> + 2.033 % > 3,284 Page Views -> + 2.592%
FACEBOOK
Facebook Contests Combined, the Eurokosmos Travel Agency Facebook-only contests run by MANBIZ ISP (01/04/16- 01/05/16) have resulted in 1,940 new Page Likes, 2.520 post Likes, 10.738 post clicks and 1.800 eNewsletter subscribers.
monitoring and management

TWITTER

TWITTER monitoring and management
Below are the strategies and tactics used to help promote Eurokosmos Travel Agency on Twitter.

> Ongoing daily monitoring and management
> Auto-posting tweets from Facebook
> Bi-monthly Twitter contests; includes idea creation, custom tweets, contest blog post and report
> Peak season Twitter ads creation, monitoring and analysis
> Monthly Twitter analysis, report and executive summary
TWITTER management
Twitter Stats/Growth (Dec 2014 - May 2016)
2,237 followers – 174% increase since Dec 2012
117 visits to Eurokosmos.gr from Twitter referral traffic
TWITTER monitoring
Combined, the Eurokosmos Twitter-only contests run byMANBIZ ISP (April 2016 - May 2014) have resulted in a total of 2,119 entries. The contests have largely helped increase followers, retweet reach and engagement.
monitoring and management

Pinterest

Pinterest
Below are the strategies and tactics used to help promote Eurokosmos Travel Agency on Pinterest.

> Pinterest account creation and board set-up
> Ongoing daily monitoring and management
> Ongoing weekly scheduling of pins (4-6 pins/week)
> Monthly Pinterest contests; includes idea creation, design, contest blog post and report
> Monthly Pinterest analysis, report and executive summary
Pinterest
Pinterest Stats/Growth (Dec 2015 - May 2016)

245 Pinterest followers
942 visitors to Eurokosmos.gr from Pinterest referral traffic
7 purchases from Pinterest referral traffic
$---- in revenue from Pinterest referral traffic
17 assisted conversions from Pinterest referral traffic
$---- in assisted revenue from Pinterest referral traffic
Pinterest
Combined, the Eurokosmos Pinterest-only contests run by MANBIZ ISP (April 2016 - May 2016) have resulted in a total of 106 Pinterest followers and 50+ eurokosmos.gr pins.

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Multi-Channel Social Contest

Landing Page for Social Contests

r-design1 In 2014, we created a landing page to incorporate four different social contests; a Facebook contest, a Twitter contest, a Pinterest contest, and an Instagram contest. The goals for this landing page were to help launch the new community, promote commitment to organic gardening, and increase traffic and brand awareness. Below were the results:

Inbound Marketing Plan

full-fledged inbound marketing strategy

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