The Case:Hotel “AEOLIS THASSOS PALACE” is a new four-star hotel located in the southest point of the island of Thassos, in a place of unique harmony, called “Astris” (the mythical land of the sirens). Hotel’s architectural style is modern and distinguished.
It consists of a central building with lobby, reception, restaurant, and bar, swimming pools in a large veranda overlooking the Aegean Sea, as well as, gym, playroom, spa centre, beauty saloon, and convention centre.
The Approach: They say good design is invisible, and this was a particular focus during this project. Visit the Latitude37 website and straight away you’ll be immersed in an experience that sells the location & quality accommodation – all thanks to brilliant photography. With such great imagery available, all we had to do was create a simple user experience that guides the user from the homepage to the apartment information and through to the online booking portal.
The Outcome: We designed a modern full responsive design website that made use of beautiful high-resolution imagery to better sell the location and each individual apartment. We added testimonials to help build trust, employed conversion techniques to help drive bookings and introduced a content strategy to help increase search traffic.