Benefits of Conversion Rate Optimization (CRO)
Let’s take a look at three of the top benefits of CRO and how our CRO plans can help you increase conversions and achieve your business goals!
1. Increases revenue
CRO helps you identify opportunities to increase your conversions and revenue. Some of the changes you make will be designed to directly increase sales, while others can help you identify long-term strategies for increasing revenue over time.
For example, changing the location of a form on your website may earn you three extra leads each month. While that may not seem like much, it equates to 36 new leads each year. If your close rate on leads is 20%, and new customers spend an average of $10,000 that can amount to $72,000.
2. Helps you outrank competitors
CRO doesn’t have a direct impact on rankings or traffic, but testing elements on your website can reduce bounce rates and improve the amount of time visitors spend on your site. Since bounce rates are a ranking factor for Google, a CRO strategy can improve your rankings over time.
As you increase conversion rates, you may also see an increase in website traffic and social media activity.
3. Reveals insights about site visitors
Finally, CRO helps you learn more about the people who visit your website. For example, do certain offers and calls to action appeal to them particularly well? Would they like to see a contact form right away or wait until later?
CRO can reveal valuable insights about your target audience, and it provides you with hard data about your customers’ preferences. Instead of “thinking” that your visitors prefer certain elements, CRO allows you to “know” with hard data.
This information allows you to make smarter decisions, and you can use it to tailor your communication and offerings to best resonate with customers.
Want to learn more about CRO?
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