" Why do we shop? The answer is complicated, and becomes even more so when we consider why we shop online. Our research into the psychology of online shopping reveals the importance of providing the right experience for customers. But first, and maybe more importantly, you must understand your customers.
We've identified four essential types of transactional behavior: recreational, functional, surgical and experienced customers. Combining behavioral insights with situation-specific information helps us build online retail environments that provide the best customer experience, maximize interactivity at all stages of the process and work in concert with your other channels."


e-Commerce Guide

The first step in creating your online business is to design your website. The design of your website is very important, the quality of your site is the only reference your customers will have for the quality of your product. The look and feel of your website should be consistent with the type of products you plan to sell and of consumer you plan to attract. Once you've designed your site, you now need only two things to begin selling on the Internet:

1. Shopping Cart program
A shopping cart program makes purchasing online convenient for you and your customers. Shopping carts are used to organize and categorize your products to make it easier for your customers to find and purchase them. Many shopping carts also include features such as customizable order forms, shipping and sales tax calculation, and integration with your merchant account.
MANBIZ offers three amazing shopping carts software SmartStore, Clover Shop and Ecommerce Software by CRE Loaded.

For more information about the features and capabilities of this shopping carts you can see demo:
   Ecommerce Software by CRE Loaded     SmartStore      Clover Shop

You may also use a shopping cart program obtained elsewhere. We recommend you contact us before you attempt to use any third-party shopping cart program to ensure that it will be computable with our servers.
 

2. Merchant Account and Real-time Credit Card Processing
For online businesses, setting up a merchant account requires three things:

The Merchant Account Itself - This is essentially just permission from the credit card companies to charge their cards. A merchant account to accept Visa/MasterCard is obtained through a bank. Merchant accounts to accept American Express and Discover are obtained directly with those companies.

Internet Gateway Software - This is software that connects your website's shopping cart with the credit card company's processing system. It is this software that allows "real-time" credit card processing. In other words, it automatically takes the credit card information submitted by your customers on your website and sends it to the bank for processing.
Without this software you would have to take your customers' credit card information and manually input it into a credit card terminal.
A Business Checking Account - This is the bank account you specify to have the funds deposited into.

A number of companies currently exist that will provide you with both a merchant account and gateway software and assist you in connecting it all with your shopping cart. Here's a brief listing of companies that provide this service:
     Authorize.Net
     VeriSign
    
CyberCash
Recently, a few companies have begun offering a service in which they allow you to use their merchant account to charge your customers rather than requiring you to set up your own. This is a much cheaper option since it bypasses the setup fees and many of the monthly fees associated with setting up your own merchant account. However, there can be some drawbacks such as limited or no integration with your shopping cart and the fact that their name will appear on your customers' credit card statement rather than yours. Here's a brief listing of companies that provide this service:
     Pay Pal
     ClickBank
     ProPay
    
BillCC

                                                      How Real-Time Credit Card Processing Works:

                  

 




SO HOW DO I START?
 

Start by simply contacting our office in order to get our Free Price Quote for your eCommerce project and to arrange a meeting with our specialists, send questions.
Our initial consultations are free for all clients.

After that, and within 12 hours, our representative
will contact you and guide through the initial consultation process, answers your questions, and will help you to find best eCommerce solution according your business needs and budget.


Should you have any questions regarding e-Business please do not hesitate to contact us,
we will be happy to help!

 

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