|
" Why do we shop? The answer
is complicated, and becomes even more so when we
consider why we shop online. Our research into the
psychology of online shopping reveals the importance of
providing the right experience for customers. But first,
and maybe more importantly, you must understand your
customers.
We've identified four essential types of transactional
behavior: recreational, functional, surgical and
experienced customers. Combining behavioral insights
with situation-specific information helps us build
online retail environments that provide the best
customer experience, maximize interactivity at all
stages of the process and work in concert with your
other channels."
e-Commerce Guide
The first step in creating your online business is to
design your website. The design of your website is very
important, the quality of your site is the
only reference your customers will have for the
quality of your product. The
look and feel of your website should be consistent with
the type of products you plan
to sell and of consumer you plan to attract. Once you've
designed your site, you now
need only two things to begin selling on the Internet:
1. Shopping Cart program
A shopping cart program makes purchasing online
convenient for you and your customers. Shopping carts
are used to organize and categorize your products to
make it easier for your customers to find and purchase
them. Many shopping carts also include features such as
customizable order forms, shipping and sales tax
calculation, and integration with your merchant account.
MANBIZ offers three amazing shopping carts software
SmartStore, Clover Shop and
Ecommerce Software by CRE Loaded.
For more information about the features and capabilities
of this shopping carts you can see demo:
Ecommerce Software by CRE Loaded
SmartStore
Clover Shop
You may also use a shopping cart program obtained
elsewhere. We recommend you contact us before you
attempt to use any third-party shopping cart program to
ensure that it will be computable with our servers.
2.
Merchant Account and Real-time Credit Card Processing
For online businesses, setting up a merchant account
requires three things:
The
Merchant Account Itself - This is essentially
just permission from the credit card companies to charge
their cards. A merchant account to accept
Visa/MasterCard is obtained through a bank. Merchant
accounts to accept American Express and Discover are
obtained directly with those companies.
Internet
Gateway Software - This is software that connects
your website's shopping cart with the credit card
company's processing system. It is this software that
allows "real-time" credit card processing. In other
words, it automatically takes the credit card
information submitted by your customers on your website
and sends it to the bank for processing.
Without this software you would have to take your
customers' credit card information and manually input it
into a credit card terminal.
A
Business Checking Account - This is the bank
account you specify to have the funds deposited into.
A number of companies
currently exist that will provide you with both a
merchant account and gateway software and assist you in
connecting it all with your shopping cart. Here's a
brief listing of companies that provide this service:
Authorize.Net
VeriSign
CyberCash
Recently, a few companies have begun offering a service
in which they allow you to use their merchant account to
charge your customers rather than requiring you to set
up your own. This is a much cheaper option since it
bypasses the setup fees and many of the monthly fees
associated with setting up your own merchant account.
However, there can be some drawbacks such as limited or
no integration with your shopping cart and the fact that
their name will appear on your customers' credit card
statement rather than yours. Here's a brief listing of
companies that provide this service:
Pay Pal
ClickBank
ProPay
BillCC
How Real-Time Credit Card Processing Works:

SO
HOW DO I START?
Start by simply contacting our office
in order to get our
Free Price Quote
for your eCommerce project
and to arrange a meeting with our specialists, send
questions.
Our initial consultations are free for all clients.
After that, and within 12 hours, our representative will contact you and guide through
the initial consultation process, answers your
questions, and will help you to find best
eCommerce solution according
your business needs and budget.
Should
you have any questions regarding e-Business please do not
hesitate to
contact us,
we will be happy to help!
|